Photography Portfolio And Its Importance


Photography portfolio online is the face of a photographer in the digital world. Your portfolio is the collection of your photos, your best work of the genre you are an expert of. Be it weddings, portraits, wildlife, fashion or travel this portfolio will show your prospective clients your capabilities. In the digital space today, if you do not have a photography portfolio you are missing out on a lot and losing on potential business.

The best part of having a portfolio is you can add your touch and work on your branding. The traditional print album is the thing of the past, your online gallery will be more dynamic. As a photographer, you get invited to workshops and photography events and whether you are covering the event or being an attendee you will be meeting a lot of like-minded professionals. This is where your portfolio will come into play, you can just share the link to the professionals you meet and your portfolio will do the talking, this is the fastest way for others to reach out to you. Having said that, when once you are done with this kind of photography events make sure you are available for any queries that comes your way either though the contact section of your portfolio or on call else that is a big turn off for clients. Now, after all the hard work, you don’t want to be termed as unprofessional do you?


Instead of just showcasing your work, you can make your portfolio a little more educational too. As a lot of photography beginners will also be following you once you are a well-known name in the industry, it is important to add a section with blogs and photography ideas. You can pick a common challenge that most photographer’s face, like shooting in the dark or with low light, and offer some tutorial section. You can even post videos on reviews of cameras that you use. This could get you brand associations as well. These photography ideas can be in the form of written blogs with some few shots, and if you keep on updating them, your visitors will keep on coming back for more. Never the less, this only increases the value of your portfolio and further your professional ethos. You can control every aspect of your website and turn it into the best version of your work.

While other social network profile helps increase your visibility and be in the realm of likes and shares, you are just another user fighting to be noticed amongst the many competitors. Whereas, your portfolio will be solely yours sans the competitors. When the potential client has access to your portfolio, without any competitor suggestions, there are more chances of you being hired.

There are many ways of getting referred to different clients, some will be from your pre-existing clients, friends and family but with your portfolio online you can build your own online community who can help refer you to clients because the clients may trust a professional reference most of the time.

Now that you know the importance of a photography portfolio, if you don’t have one yet, it is time to change that.

 Image Source: adorama.com, townscript.com

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